I have learned about the importance of synergy when creating a brand for an artist. Everything should be as consistent as possible so that prospective audiences know the artist without even knowing them. which makes them more likely to buy their products. Its good to post pictures on instagram that sum up the overall sound/vibe of the artist so people get an overall impression very quickly and can decide if they will like their music. Also, the facial expressions of the artist create a brand identity- some people may like artist who give of a serious vibe because they prefer music that has a strong message behind, and some people like them to look funny because they prefer light hearted music.
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